When the COVID-19 pandemic arrived in March 2020, it
created a global economic shock without comparison in
modern times. A sudden recession gripped the province,
the country, and the world.
In the midst of this new reality, ATB is doing our best
to help our customers and all Albertans navigate
uncharted territory. We’ve worked with customers to
offer tangible, meaningful solutions that helped them
address urgent needs and plan for what comes next. And
we continued to invest in our communities to help to
ensure everyone had what they needed to get through this
crisis. While the COVID-19 situation has fundamentally
changed many aspects of our lives, it has also amplified
ATB’s commitment to being there for Albertans.
This commitment is brought to life in many ways, from
ensuring all Albertans have access to banking, to
lending a hand to people living in poverty, and
contributing to our societal impact. We also work to
help Albertans develop the financial literacy skills
they need to take control of their money, so everyone
can play a role in keeping Alberta moving forward.
Understanding our role and responsibility to the
economic health of our province helps us measure our
impact and plan for where to focus going forward.